Female golfers currently have two retail options for purchasing golf clubs; their first being technology that has been dumbed-down with ultra-flexible, ultra-lightweight shafts, cheapened materials, and bedazzled with feminine colors then labeled ‘ladies clubs’.
The other option is to purchase men’s clubs and attempt to modify them to meet their needs, but players are often left with clubs whose mechanics have been destroyed.
Unfortunately, both of these options leave women ill-equipped for their sport.
As an amateur female golfer myself, I was tired of reading equipment descriptions that only discussed how easy it would be for me to pop the ball in the air, how incredibly light the shafts were, or how much forgiveness I would gain from my missed shots...I wanted a set of clubs that would give me the power I was looking for; that would provide feedback about each of my shots and that would allow me to work the ball, control spin, and stick shots where I wanted them. I didn’t want to be patronized, I wanted to gain knowledge about my game, work hard, and improve.
We began tedious research on the physical differences between the male and female bodies and how those differences can affect the game of golf. We put tremendous effort in pairing the correct head weight distribution, precise swing weight, and proper shaft choice to create a line of equipment that is balanced and effortless to use – yet strong and specifically engineered for the high performance female athlete.
By utilizing the highest quality materials in the golf industry and pairing them with a sophisticated, elegant design, I am confident that we will revolutionize women’s golf. It’s our turn.